Sunday, December 04, 2005

Winds of change

Talk on the local forum circuit has hinted big changes are on the way at the Log Cabin Democrat. For quite some time some of the LCD's readership have noted more and more "soft news" stories and a sometimes-convenient lack content at the local political level. One forum member says reading it makes him feel like he's reading a paper aimed at 9-year olds.

Rumor has it that the Stephens Media Group is looking to buy the LCD, the buy might involve taking possession of the LCD in exchange for turning over possession of some other news holding to the group which currently owns the LCD. Local forum member Alex Kienlen says,

If this package comes together it would put the LCD as part of a big push into the Sunday Paper advertising game by Stephens, to expand out later, as Stephens would be able to sell ads across all its news holdings.

This would put Stephens in holding papers in a ring around Little Rock as a zone play, with Sunday being the non-zone playday?


This coupled with more talked of some major employment turnover at the LCD this week and rumors of long time employees David and Tammy Keith leaving the paper would seem to bolster this idea.

Could this be true? Is change really on the way? Will the people of Conway and Faulkner County be singing praises at this apparent buy-out or will we curse the day when we begged for change?

Only time will tell. . .

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